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TVS redeveloped London fashion house Punkyfish’s online shop in April, leading to a dramatic growth in sales figures.
The new shopping site has been designed to give maximum exposure to the clothing and to be as user friendly an offering as possible. The site now features advanced functionality such as suggesting complimentary clothing for the items being viewed and records your navigational path through the site for easy cross referencing or putting together an outfit.
The jump in sales revenue has not coincided with any big increase in marketing and the site has generated revenues in excess of 6 times the build costs in the first two months of trading, a fantastic ROI that we are very proud of.
The Punkyfish online store is in continuous development with more improvements likely to go live in the next 6-8 weeks .
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