Figure 1. Alliance Display Ad

Alliance Planning Display Advertising

News: Alliance Planning - Rebranded

Alliance have enjoyed rapid and sustained growth over the last 5 years, a London office has just opened and the time arrived for us to step up the visual identity in readiness for a new web site, brochure, advertising campaign and stationery set...

The previous Alliance logo meant that all print had to be produced using special colours, adding to print costs and complicating production. We've taken the key elements from the original identity and updated the colours, logotype, type faces as a starting point, giving the company a more contemporary and vibrant look and feel and combating prohibitive print bills in the process.

A new suite of photography and a total overhaul of visual language was then adopted to be carried through all printed and online communications. The updates have remained true to the original identity leading to an evolution of rather than a wholesale change of the brand.

TVS Media have also won the contract to redevelop the web site to provide a truly coheisive suite of visual communications collateral. The web site is due to go live in the coming weeks, check back for news and links.

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